We know cost of technologies drops rapidly with scale of adoption/production. Assuming you clear hurdles two and three, one is easy.

The issues blocking wider-spread adoption fall into three large buckets: familiarity/comfort with the whole process cost of the technologies and ease/comfort of the user interface. And I’m still (relatively) bullish about it. Second Quarter 2021 Results Conference Call – FacebookĪs some RetailWire readers may recall I was an early and active proponent of the technologies supporting what is now know as the metaverse. Big Tech Wants You to Live in a Virtual World.Gucci hosts virtual exhibition in online game Roblox to mark centenary – Dezeen.Augmented Reality Helping Build ‘Store of the Future’ – Pymnts.What the Metaverse is and why it matters to you – Yahoo Finance.The fashion exec’s guide to the metaverse – Vogue Business.The Metaverse Will Radically Change Retail – Business Of Fashion.New trend report: Into the Metaverse – Wunderman Thompson.Wunderman Thompson Launches ‘Into The Metaverse’ – a Metaverse Road Map for Brands – Wunderman Thompson/PRNewswire.Facebook, Roblox See the ‘Metaverse’ as Key to the Internet’s Next Phase – The Wall Street Journal.We just launched Horizon Workrooms – Mark Zuckerberg/ Facebook.“Creation, avatars, and digital objects are going to be central to how we express ourselves, and this is going to lead to entirely new experiences and economic opportunities.” “The defining quality of the metaverse is presence, which is this feeling that you’re really there with another person or in another place,” Mr. Nonetheless, expect Facebook, Roblox, Epic Games and other tech giants to elevate the hype in the years ahead. The metaverse still faces numerous unknowns, including the cost and comfort of VR-headsets, how disparate virtual realms will interact and privacy issues.

You can’t do this in the real-life art exhibition.” There are butterflies flying around and flowers growing on mannequins’ heads. “For Gucci Garden, we opened up the ceiling of one room to show the sky. Rooted in the gaming world, the metaverse refers to places where people exist in immersive, shared virtual spaces.Īs it involves retail, Wunderman Thompson’s new “ Into The Metaverse ” report notes that discovery is typically happening in stores or on Instagram, but more advanced virtual reality (VR) and augmented reality (AR) approaches can bring “intuitive, immersive and engaging” discovery to brands’ websites and create experiences that extend well beyond physical retail’s four walls.Ĭhristina Wooton, VP of brand partnerships at Roblox, told Dezeen. “In the future,” he added, “working together will be one of the main ways people use the metaverse.”

Facebook beta yahoo finance.com